In the current digital era, having an online presence is essential for any business or individual. With over 1 billion websites in the world, according to Internet Live Stats, the competition for a good ranking on search engines like Google has become fierce. However, thanks to the proper application of SEO techniques, it is possible to rise in the search results.

SEO or Search Engine Optimization is the set of techniques used to improve and promote a website in order to increase the number of visitors the site receives thanks to search engine results. Below, we present the three main keys to having good SEO positioning on the Internet:

  • Quality content, updated and based on keywords. To achieve a good position in search engines, it is necessary to have quality and updated content that is based on relevant keywords. Search engines, like Google, consider factors such as the amount of articles related to that term, the number of times people have shared it, and the number of visits to position a web page in the top results.

In addition, having activity on social networks is crucial to attract visitors to our website and improve SEO. For this, having a community manager who is in charge of writing articles and managing social networks can be of great help.

  • Website structure. The structure of the website and its design are also important factors for SEO positioning. Search engines value that the website is adapted to all devices and that it has a clear and easy-to-navigate structure.

It is essential to have an eye-catching website with good design for visitors, which will make them stay longer on it, and thus reward the website’s position in search results. Additionally, geolocating the website can be a good option to make it easier for search engines.

  • Interaction with Google. To achieve good positioning on Google, it is essential that the website interacts with search engines. To do this, it is necessary to use tools like Google Webmaster Tools or Google Places, and regularly submit the sitemap (map of your website) to Google every time a change is made.

Although SEO may seem complex, it is essential for a successful online presence. If you want to succeed in online positioning, it is recommended to seek professional advice or delegate this task to experts. In this regard, the consulting services of Asystem España can be very useful to check the current situation and the importance of SEO in business.

Credits: Image by creativeart on Freepik.

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